Internal draft v1 · For Annalisa's review only, not client-facing
SYNHERGY · Social Media Growth
Gerard Conte Social Growth Packages
Package concepts for growing Gerard's audience, driving traffic to gerardconte.com, and turning fans into print sales and commissions. High level by design: pricing shown as ranges so there is room to shape this together before anything goes to Gerard.
Step one, for every package: Setup & Strategy
A one-time flat fee that answers "where should I be, what do I say, to whom, and how often." Everything below builds on this.
One-time flat fee
Setup & Strategy
$1,500–$2,000
Delivered in the first 2–3 weeks. Required before any retainer begins.
Not included at this fee: content calendars, cadence plans, and ongoing strategy. Those begin with a monthly retainer.
Discovery session with Gerard: goals, bandwidth, and appetite (sales vs. audience vs. commissions)
Platform audit and recommendations
Content spec guide: exact formats, sizes, and resolutions per platform so he can hand off art that is ready to post
High-level voice and engagement guidelines: what to post, tease vs. reveal, how to talk to the comic community
Organic vs. paid: a straight look at the pros, cons, and costs of putting ad spend behind the work now versus growing organically first
A clear recommendation on if, when, and how much to invest in ads, mapped to his goals and comfort level
Profile cleanup across platforms: bios, links, highlights, store pathways
Lane check: this scope is social media only
Nothing here touches Escape Velocity's territory. Website, CMS and content publishing, email templates and campaign sends, SEO, and project management all stay with Escape Velocity. We plug into that work and coordinate with it; we never duplicate it.
Then pick a speed
Foundation is hourly guidance while Gerard runs his own socials. The monthly tiers add firepower on top of it, and each tier includes everything in the tier before it.
Package A
The Foundation
The strategy stays warm. Guidance and oversight while he runs his own socials.
$300 / hour
2-hour monthly minimum
His social accounts connected to our analytics dashboard, with monthly reports emailed to him automatically
Our team keeps an eye on his progress against the strategy we handed off
Two check-in calls per month (1 hour each) for strategy and guidance
More hours available whenever he needs extra support
Likely fit
Package B
The Fanbase
He keeps posting; we hit the accelerator with ads built for comic book fans.
$1,000–$1,400 / month
Ad spend to be discussed with client; we manage up to $500/mo
Everything in The Foundation, plus:
Gerard continues handling his organic posting; we come in to accelerate growth
Meta ad campaigns built to collect emails and/or drive sales, lifting brand awareness and adding new followers as a byproduct
Every organic post he publishes gets boosted with ads, keeping his artwork front and center and rotating regularly in feeds
All ads targeted to comic book fans and the genres next door: graphic novels, manga and anime, cartooning and animation, sci-fi and fantasy, tabletop gaming, and convention-goers
Package C
Full Throttle
Prove the money. Sales tracked to the dollar plus a pipeline for commissions.
$1,800–$2,500 / month
Ad spend to be discussed with client; we manage up to $1,000/mo
Everything in The Fanbase, plus:
End-to-end sales tracking: when an ad click turns into a print or merch sale, we see it. Every month he sees exactly what the ads earned next to what they cost, proof the social is paying for itself
B2B commission pipeline: we build a verified list of the actual people who hire artists (art directors, publishers, and game studios across comics and gaming), then run Instagram and LinkedIn ads shown only to that list, putting his portfolio directly in front of the people who commission work
Package D
Autopilot
The full handoff. He makes the art; we run everything else.
$4,000 / month
Ad spend to be discussed with client; we manage up to $2,500/mo
Everything in Full Throttle, plus:
We take over the organic posting entirely: calendar, captions, scheduling, deployment
We respond to DMs and comments in his voice
He only oversees the work: our review-and-approve tool lets him sign off on posts before they go live
Most clients approve posts in the beginning, then hand us the keys for full autopilot
Or build it by budget
Drag the slider (or tap a package name) to see what unlocks at each level. Same four packages, viewed as one continuous menu.
Package A · The Foundation
$300 / hour
2-hour monthly minimum, add hours as needed
FoundationFanbaseFull ThrottleAutopilot
Service
What it covers
Cadence
What we can't nail down yet
Only four things really move the numbers. Everything else gets answered inside the one-time Setup & Strategy discovery.
What's the real priority: print sales, audience growth, or commissions?
Each points to a different mix. Sales-first means conversion and store focus; audience-first means slower organic build; commissions-first makes the B2B pipeline the star.
Appetite and budget for paid advertising, now or later?
He mentioned wanting the social to pay for itself. Ads are the fastest route there, but only if he is comfortable with even a small monthly spend.
Is the goal to stay a side project or build toward full-time?
If he'd flip to full-time given enough commissions, the B2B commission pipeline moves way up the priority list.
How deep is the content backlog, and in what formats?
He likely has a queue of sketches and finished work. Knowing volume and formats tells us how much runway we have before he needs to create net-new content.
Assumptions & notes
1. All figures are estimates based on what we know today and will be firmed up after discovery and the open questions above.
2. Who does what depends on the package chosen. Through Full Throttle, Gerard supplies creative assets and copy and runs his own organic posting; at Autopilot, he hands us the art and we take it from there.
3. Ad spend is separate from all fees, paid directly by the client, and discussed and agreed together before anything launches. Managed ad spend scales with the package: up to $500/mo at The Fanbase, $1,000/mo at Full Throttle, and $2,500/mo at Autopilot.
4. Monthly retainers assume a six-month initial term and can step up or down at any quarterly review. The Foundation package is hourly with a two-hour monthly minimum instead.
5. This engagement runs white-label under Escape Velocity; all client-facing materials will be reskinned accordingly.
6. Add-ons available under a separate scope: store and ecommerce optimization, merch expansion (stickers, pins, apparel), event or pop-up activations, and net-new platform builds beyond the recommendations.
7. Outcomes related to audience growth, engagement, sales, or commissions are not guaranteed and vary with content volume, consistency, and external factors.
8. A full scope of work, contract, and terms will be provided for review before any engagement begins.